Nielsen NetView: Twitter Posts Enormous Growth

The news is all over the air waves and all over the Internet about the 12% dive in Internet AdSpend for the 1st Qtr of 2009. I even reported on this a couple days ago. What doesn’t get a lot of press though is that Twitter experienced an unbelievably incredible 3,712% growth from April of 2008 til April 2009. The Nielsen report also identifies the Big Kahuna, Facebook with 699% growth over the same time period; while former King of the Hill, MySpace took a 31 point drop.

Notwithstanding the huge dip by MySpace, let’s examine these numbers more closely to afford ourselves an opportunity to view a different perspective. The MySpace users clearly overshadowed the Twitter users time spent on each of their respective sites by over 1600%. One reason for this is that the Twitter population appears to be fairly transient, with many users giving it a try and then abandoning it after a month or so. Thus, they have been dubbed as “Twitter Quitters” This is not the case with Facebook and MySpace users. Statistics show they have a much higher loyalty rate.

A few others in the top ten included Blogger, at the number three slot, Tagged.com in fourth, and LinkedIn was in eighth spot. So, over the next year, it will be very interesting to see where the big dogs in social media stand.

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