Just a Quick Update
So what have I been doing lately? … I have been busy and noticed I hadn’t got around to posting to this site in several months. Of course, unless I post some information on here nobody that stops by this site will know if I am still here or not.
Its Another Portland Skyline
FTC to monitor blog claims and endorsements
Trust and ethics are ingredients of traditional advertising wherein consumers have grown to expect acceptable levels of compliance; and not tolerate deceptive advertising practices. The Federal Trade Commission [FTC] is one of the government agencies responsible for monitoring and policing violators of the public trust in this arena. Blogging and tweeting, on the other hand, have escaped the scrutiny of the FTC, until now. Soon, the FTC will be monitoring claims and endorsements in blogs. In the future, will representations that are non-typical be given safe harbor in blogs and social media? It looks like tainted endorsements and claims about products and services that are not typical will be considered deceptive; and bloggers making these claims or endorsements … Read more
Harvard, Twitter and the Pareto Principle
A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.
Fail Whale says Twitter is Over Capacity
Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read more
Response to the Nielsen Twitter Quitter Story
The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more
Social Media Networks: Which Ones For Me?
Looking for a place to expand your social media network reach?
There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you are competing with, try to locate social networks appropriate to your target audience. This methodology employs the same tactics as keyword usage and SEO/SEM. Broad based keywords will have the effect of generating more traffic than narrowly based keywords. However, narrowly defined keywords will generate higher conversion rates. Being more specific and less generalized in your targeting is an important factor to consider when preparing and delivering your message. Read more
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