Response to the Nielsen Twitter Quitter Story
The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more
Mobile Phone Ad Trends
Mobile Advertising is catching on in different markets. Some of the larger companies that have been using mobile advertising have been primarily using banner ads and mobile display ads, according to the Wall Street Journal. Now, they report there appears to be a shift by some of the those companies to using search advertising, due in part, to the limitations of mobile devices and the apparent intrusiveness of the banner and mobile display ads.
Whether or not the pattern becomes a trend or not, I think there is a strong impetus to see this shift unfold in the upcoming months. For one, mobile advertising targets a subsection of the online market. People on the go, in a hurry, who are socially active and social media receptive, are a demographic that substantially represents this market. I recently read in Paul Gillin’s ‘Secrets of Social Media Marketing’ where he quoted Giovanni Gallucci, cofounder of Dexterity Media, stating “People on MySpace aren’t running away from pedophiles and stalkers. They’re running away from marketers and advertisers.” Read more
Cricket & Twitter Solution
I have a Cricket phone and I have a Twitter account. I would like to set up my phone device to be able to tweet. The solution is to use Ping.fm.
Apparently, Cricket does not support five digit codes. In fact, I read a post from about eight months ago, when a customer contacted Cricket to ask about making their phones Twitter-friendly. At that time, they did not know who the customer was talking about. Well, eight months later and they still do not have a friendly relationship.
Ping.fm is free to sign up and free to use. You can use it for updating your MySpace, Facebook, LinkedIn and other accounts, too.
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