Social Media Networks: Which Ones For Me?
Looking for a place to expand your social media network reach?
There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you are competing with, try to locate social networks appropriate to your target audience. This methodology employs the same tactics as keyword usage and SEO/SEM. Broad based keywords will have the effect of generating more traffic than narrowly based keywords. However, narrowly defined keywords will generate higher conversion rates. Being more specific and less generalized in your targeting is an important factor to consider when preparing and delivering your message. Read more
Nielsen NetView: Twitter Posts Enormous Growth
The news is all over the air waves and all over the Internet about the 12% dive in Internet AdSpend for the 1st Qtr of 2009. I even reported on this a couple days ago. What doesn’t get a lot of press though is that Twitter experienced an unbelievably incredible 3,712% growth from April of 2008 til April 2009. The Nielsen report also identifies the Big Kahuna, Facebook with 699% growth over the same time period; while former King of the Hill, MySpace took a 31 point drop. Read more
Twitter Traffic Machine: Social Media Amway?
What’s up with the Twitter Traffic Machine? I watched the video of the two guys hawking this program. It starts out … two guys in a basement … sounds a lot like the start of the Amway story. (Okay, maybe it’s a sub-level apartment … I don’t know) If you haven’t seen it, picture a video version of the famous keep-on-scrolling, I’ve got more promises and testimonials sales letter pages that guarantee you will make a bundle or your money back. (except there are only two or three testimonials) Unfortunately, there are no Ginsu knives or PoPeet containers if you act now, but wait, the hype is not to that level. Read more
Mobile Phone Ad Trends
Mobile Advertising is catching on in different markets. Some of the larger companies that have been using mobile advertising have been primarily using banner ads and mobile display ads, according to the Wall Street Journal. Now, they report there appears to be a shift by some of the those companies to using search advertising, due in part, to the limitations of mobile devices and the apparent intrusiveness of the banner and mobile display ads.
Whether or not the pattern becomes a trend or not, I think there is a strong impetus to see this shift unfold in the upcoming months. For one, mobile advertising targets a subsection of the online market. People on the go, in a hurry, who are socially active and social media receptive, are a demographic that substantially represents this market. I recently read in Paul Gillin’s ‘Secrets of Social Media Marketing’ where he quoted Giovanni Gallucci, cofounder of Dexterity Media, stating “People on MySpace aren’t running away from pedophiles and stalkers. They’re running away from marketers and advertisers.” Read more
OpenWave
Of the millions of websites on the internet, the vast majority of these sites are not mobile ready, or even close to being mobile ready. OpenWave, based in Redwood City, California announced that they are going to enable mobile users to have access to these otherwise Web 2.0 non-compliant websites with their OpenWeb application.
When a mobile user wants to access the internet OpenWeb will take a non-compliant websites and convert those sites; and on the fly they will re-format the pages so that they can be viewed on phones and pda devices. The OpenWeb gateway will split the requested internet and radio transmissions and only deliver the type of information which the phone or mobile device is capable of displaying.
Technologically, this gateway application will render 100% Web 2.0 XHTML/MP content. Not only will the content be compressed for more efficient and faster delivery of pages; users can expect to see more intuitive features that deliver added benefits that save you time. From an advertising and revenue standpoint, this development should open the door to enhanced opportunities for mobile advertising. From the standpoint of the end user, this will enable millions of users to have access to millions of websites they previously would have been unable to access.
Cricket Communications uses OpenWave; so hopefully, Cricket users will see the benefit of this new gateway in the near future.
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