SEO Tips & Marketing Facts for Entrepreneurs with a Green Industry Small Business Startup
Amidst the current downturn in the global economy visionary entrepreneurs are scrambling for position to capitalize on growth markets. We understand as we look to the future that green industries represent a key area of growth.
Timing is now great for small business start-ups to become major players that shape the landscape of this industry. Does your company focus on wind, water, fuel cells, efficiency, pollution controls, waste management, organics, or being environmentally best in class? Read more
Just a Quick Update
So what have I been doing lately? … I have been busy and noticed I hadn’t got around to posting to this site in several months. Of course, unless I post some information on here nobody that stops by this site will know if I am still here or not.
Its Another Portland Skyline
Digital Ad Spend UP: Social Media & Mobile Ads DOWN
Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up.
The bad news for social media advertising and mobile advertising is that they are falling short of the desired results businesses had hoped to see. Continuing to use a blend of advertising appears to be the best way to hedge against uncertainty in the social media and mobile advertising markets. The report indicates a great deal of risk exists in utilizing these forms of digital advertising. However, Read more
Expand your social media exposure with social shopping networks
This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets, Expand your social media reach with social bookmarking sites and Expand your social media exposure with recommendation engines.
In this post I am simply providing you with a small handful of Useful Social Shopping Networks that some of us could be utilizing and taking advantage of: Read more
Harvard, Twitter and the Pareto Principle
A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.
Fail Whale says Twitter is Over Capacity
Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read more
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