Harvard, Twitter and the Pareto Principle
A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.
Fail Whale says Twitter is Over Capacity
Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read more
Expand your social media exposure with recommendation engines
This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets and Expand your social media with social bookmarking sites.
In this post I am simply providing you with a small handful of Useful Recommendation Engines that you and I both, can and should be taking advantage of:
Recommendation Engines
- 500+ Topic/Categories: Stumble Upon
- Media/Entertainment: MatchMine
- Applications: AppScout from NetFlix
- Movies/Film: Criticker
- What’s great and what’s not; in your area: Yelp
- Events Going On: Going
Finally – A Top Secret Way You Can Get
A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others. Read more
Expand your social media with social bookmarking sites
This is a follow up to my prior posts: Social Media Networks: Which ones for me? and Expand your social media vertical markets
In this post I am simply providing you with a small handful of Excellent Social Bookmarking Sites that you and I both, can and should check out:
Social Bookmarking Sites
Response to the Nielsen Twitter Quitter Story
The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more
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