Mobile Advertising is catching on in different markets. Some of the larger companies that have been using mobile advertising have been primarily using banner ads and mobile display ads, according to the Wall Street Journal. Now, they report there appears to be a shift by some of the those companies to using search advertising, due in part, to the limitations of mobile devices and the apparent intrusiveness of the banner and mobile display ads.

Whether or not the pattern becomes a trend or not, I think there is a strong impetus to see this shift unfold in the upcoming months. For one, mobile advertising targets a subsection of the online market. People on the go, in a hurry, who are socially active and social media receptive, are a demographic that substantially represents this market. I recently read in Paul Gillin’s ‘Secrets of Social Media Marketing’ where he quoted Giovanni Gallucci, cofounder of Dexterity Media, stating “People on MySpace aren’t running away from pedophiles and stalkers. They’re running away from marketers and advertisers.” Read more