Digital Ad Spend UP: Social Media & Mobile Ads DOWN
Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up.
The bad news for social media advertising and mobile advertising is that they are falling short of the desired results businesses had hoped to see. Continuing to use a blend of advertising appears to be the best way to hedge against uncertainty in the social media and mobile advertising markets. The report indicates a great deal of risk exists in utilizing these forms of digital advertising. However, it stops short of defining any reason why social media and mobile advertising are failing to deliver the results that other forms of digital ads are delivering. Read more
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FTC to monitor blog claims and endorsements
Trust and ethics are ingredients of traditional advertising wherein consumers have grown to expect acceptable levels of compliance; and not tolerate deceptive advertising practices. The Federal Trade Commission [FTC] is one of the government agencies responsible for monitoring and policing violators of the public trust in this arena. Blogging and tweeting, on the other hand, have escaped the scrutiny of the FTC, until now. Soon, the FTC will be monitoring claims and endorsements in blogs. In the future, will representations that are non-typical be given safe harbor in blogs and social media? It looks like tainted endorsements and claims about products and services that are not typical will be considered deceptive; and bloggers making these claims or endorsements may soon be under the scrutiny of the FTC. Read more
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Expand your social media exposure with social shopping networks
This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets, Expand your social media reach with social bookmarking sites and Expand your social media exposure with recommendation engines.
In this post I am simply providing you with a small handful of Useful Social Shopping Networks that some of us could be utilizing and taking advantage of: Read more
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Harvard, Twitter and the Pareto Principle
A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.
Fail Whale says Twitter is Over Capacity
Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read more
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Expand your social media exposure with recommendation engines
This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets and Expand your social media with social bookmarking sites.
In this post I am simply providing you with a small handful of Useful Recommendation Engines that you and I both, can and should be taking advantage of:
Recommendation Engines
- 500+ Topic/Categories: Stumble Upon
- Media/Entertainment: MatchMine
- Applications: AppScout from NetFlix
- Movies/Film: Criticker
- What’s great and what’s not; in your area: Yelp
- Events Going On: Going
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