Response to the Nielsen Twitter Quitter Story
The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more
Expand your social media vertical markets
This is a follow up to my prior post: Social Media Networks: Which ones for me?
In that prior post I mention engaging or employing vertical markets, social bookmarking sites, recommendation engines, social shopping networks, horizontal markets, virtual worlds, photo sharing and video sharing networks, mobile networks and if appropriate, international networks. Below, are a few different examples from each of these different categories of social networks.
Vertical Markets
Social Media Networks: Which Ones For Me?
Looking for a place to expand your social media network reach?
There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you are competing with, try to locate social networks appropriate to your target audience. This methodology employs the same tactics as keyword usage and SEO/SEM. Broad based keywords will have the effect of generating more traffic than narrowly based keywords. However, narrowly defined keywords will generate higher conversion rates. Being more specific and less generalized in your targeting is an important factor to consider when preparing and delivering your message. Read more
Nielsen NetView: Twitter Posts Enormous Growth
The news is all over the air waves and all over the Internet about the 12% dive in Internet AdSpend for the 1st Qtr of 2009. I even reported on this a couple days ago. What doesn’t get a lot of press though is that Twitter experienced an unbelievably incredible 3,712% growth from April of 2008 til April 2009. The Nielsen report also identifies the Big Kahuna, Facebook with 699% growth over the same time period; while former King of the Hill, MySpace took a 31 point drop. Read more
Twitter Traffic Machine: Social Media Amway?
What’s up with the Twitter Traffic Machine? I watched the video of the two guys hawking this program. It starts out … two guys in a basement … sounds a lot like the start of the Amway story. (Okay, maybe it’s a sub-level apartment … I don’t know) If you haven’t seen it, picture a video version of the famous keep-on-scrolling, I’ve got more promises and testimonials sales letter pages that guarantee you will make a bundle or your money back. (except there are only two or three testimonials) Unfortunately, there are no Ginsu knives or PoPeet containers if you act now, but wait, the hype is not to that level. Read more
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