Social Media Networks: Which Ones For Me?
There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you are competing with, try to locate social networks appropriate to your target audience. This methodology employs the same tactics as keyword usage and SEO/SEM. Broad based keywords will have the effect of generating more traffic than narrowly based keywords. However, narrowly defined keywords will generate higher conversion rates. Being more specific and less generalized in your targeting is an important factor to consider when preparing and delivering your message. Read more
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Keywords: Broad Match vs Narrow Match
Which is better for me? If you desire a high volume of untargeted traffic; and not as concerned about the quality of the traffic, then use broad matched keyword phrases representing more generalized terms. This does cut down on the number of keywords you employ. On the other hand, if you desire your traffic to convert into customers or sign up for what you are offering, it is better to use keywords and keyword phrases that are specific and an exact match. The tradeoff is that you will receive less traffic, with narrowly defined keywords; however, your conversion rates will be statistically higher. From an investment standpoint, you want to earn the best return on your investment you can. So, for the best ROI, choose narrowly defined keywords. Read more
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