Digital Ad Spend UP: Social Media & Mobile Ads DOWN

Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up.

The bad news for social media advertising and mobile advertising is that they are falling short of the desired results businesses had hoped to see. Continuing to use a blend of advertising appears to be the best way to hedge against uncertainty in the social media and mobile advertising markets. The report indicates a great deal of risk exists in utilizing these forms of digital advertising. However, Read more