Response to the Nielsen Twitter Quitter Story

The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more

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