Harvard, Twitter and the Pareto Principle
A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.
Fail Whale says Twitter is Over Capacity
Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read more
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Joomla Community News Updates
Last week Joomla celebrated a milestone … Ten Million Downloads. Congrats Joomla!! That’s a lot of downloads. Are there 10 million Joomla sites? I really doubt that there. But, Joomla continues to be one of the most popular content management systems; continuing to duke it out with Drupal and their loyal community. Joomla also released their latest stable version 1.5.11; which I already commented on last week.
If you are familiar with Joomla then you are probably also familiar with Community Builder; a highly favored extension by thousands, to the Joomla CMS. I received word from the Joomlapolis Security Team that Joomlapolitan has advised anyone still using CB 1.1 to immediately update to 1.2.1 for security reasons. If you are running CB 1.1 make sure to update A.S.A.P. Read more
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Twitter Ad Sites: Who Makes the Money?
There are some brokers on Twitter that will charge an advertiser for exposure on Twitter. Then they find publishers (Twitter users) that will allow the ads or links to be displayed on their respective Twitter page(s). I have seen one or more of these broker sites that do not say what they pay the publishers (or if they do, it is difficult information to locate) … I suppose you find out after you sign up. In my research I stumbled across one of these broker sites that had cultivated about 1,000 followers and with their related traffic they were able make a case for selling the domain. They ended up selling the domain to someone at auction, for $6,000. Actually, they sold it early with a Buy-It-Now-Bid. There’s another idea there. What I found interesting about this particular Twitter business sales pitch, were some of the comments they made about the site, the revenues and the payouts, during their attempt to sell it. Read more
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