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Posts tagged ‘money’

20
Jun

Harvard, Twitter and the Pareto Principle

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A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to keep their system running, due to an overload of tweets, apparently by 10% of all Twitter users; who are responsible for blasting out 90% of all tweets. What an interesting twist on the Pareto principle.

Fail Whale says Twitter is Over Capacity

Fail Whale says Twitter is Over Capacity

Notwithstanding there are some companies utilizing the social value of Twitter, one would have to question whether or not tweeting holds much value for smaller companies. The Harvard study seems to indicate that of all Twitter users they will tweet on average only once during their Twitter lifetime. Read moreRead more

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11
Jun

Twitter Ad Sites: Who Makes the Money?

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There are some brokers on Twitter that will charge an advertiser for exposure on Twitter. Then they find publishers (Twitter users) that will allow the ads or links to be displayed on their respective Twitter page(s). I have seen one or more of these broker sites that do not say what they pay the publishers (or if they do, it is difficult information to locate) … I suppose you find out after you sign up. In my research I stumbled across one of these broker sites that had cultivated about 1,000 followers and with their related traffic they were able make a case for selling the domain. They ended up selling the domain to someone at auction, for $6,000. Actually, they sold it early with a Buy-It-Now-Bid. There’s another idea there. What I found interesting about this particular Twitter business sales pitch, were some of the comments they made about the site, the revenues and the payouts, during their attempt to sell it. Read moreRead more

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