Response to the Nielsen Twitter Quitter Story
The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did not see any substantial difference in their numbers. The focus of the original article points to this retention rate in comparison to MySpace and Facebook, as a basis to conclude that the low retention is an impediment, or more directly, a road block to long term growth. I had planned to comment on their blog, however, I believe the topic had been closed. So, I will respond here. Read more
Social Media Networks: Which Ones For Me?
Looking for a place to expand your social media network reach?
There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you are competing with, try to locate social networks appropriate to your target audience. This methodology employs the same tactics as keyword usage and SEO/SEM. Broad based keywords will have the effect of generating more traffic than narrowly based keywords. However, narrowly defined keywords will generate higher conversion rates. Being more specific and less generalized in your targeting is an important factor to consider when preparing and delivering your message. Read more
Nielsen NetView: Twitter Posts Enormous Growth
The news is all over the air waves and all over the Internet about the 12% dive in Internet AdSpend for the 1st Qtr of 2009. I even reported on this a couple days ago. What doesn’t get a lot of press though is that Twitter experienced an unbelievably incredible 3,712% growth from April of 2008 til April 2009. The Nielsen report also identifies the Big Kahuna, Facebook with 699% growth over the same time period; while former King of the Hill, MySpace took a 31 point drop. Read more
Facebook & Twitter drive MySpace out of Playa Vista
Loss of revenues and market share to Facebook and Twitter appear to be pushing Rupert Murdoch’s Fox Interactive to axe MySpace employees and pull the plug on moving into Playa Vista. According to the LA Times, Fox is on the hook to the tune of $350 million for a 12-year lease of the office space they were slated to move into soon. Backpedaling, due to the down economy and their loss of market share and revenue, the blame seems to be attributed to online networking not being as financially rewarding as anticipated. For many, that means pink slips are on the way.
Fox hopes to be able to sub let the property to someone else. Good luck on that one.
Cricket & Twitter Solution
I have a Cricket phone and I have a Twitter account. I would like to set up my phone device to be able to tweet. The solution is to use Ping.fm.
Apparently, Cricket does not support five digit codes. In fact, I read a post from about eight months ago, when a customer contacted Cricket to ask about making their phones Twitter-friendly. At that time, they did not know who the customer was talking about. Well, eight months later and they still do not have a friendly relationship.
Ping.fm is free to sign up and free to use. You can use it for updating your MySpace, Facebook, LinkedIn and other accounts, too.
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