Digital Ad Spend UP: Social Media & Mobile Ads DOWN

Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up.

The bad news for social media advertising and mobile advertising is that they are falling short of the desired results businesses had hoped to see. Continuing to use a blend of advertising appears to be the best way to hedge against uncertainty in the social media and mobile advertising markets. The report indicates a great deal of risk exists in utilizing these forms of digital advertising. However, it stops short of defining any reason why social media and mobile advertising are failing to deliver the results that other forms of digital ads are delivering. Read more

Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Post on Facebook Post to MySpace Ping This Post Reddit This Post Stumble This Post