I have seen the help wanted ads, where small businesses are trying to hire someone who can run an office, do accounting, graphic design, coordinate and support their sales people plus they want them to take care of their website … yet they offer little more than minimum wage. If that is not you, great! If that is you, take a deep breath and pause for a moment. Unfortunately, trying to put square pegs in round holes will probably only frustrate everyone involved. The better way to be competitive in the marketplace is to understand your core competencies and focus on those areas. In areas where you are not the expert, employ others who have the education and experience to provide the expertise. The caveat here is that when it comes to web design and search engine marketing, there are thousands of people who are not afraid to tell you anything they think you may want to hear in order to part you from your money. They, however, are not the experts in this field. With that said, please beware.

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