Category Archives : Classified Advertising


Digital Ad Spend UP: Social Media & Mobile Ads DOWN

Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up. The bad news for social media advertising and mobile advertising is that they are falling short of the desired […]

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FTC to monitor blog claims and endorsements

Trust and ethics are ingredients of traditional advertising wherein consumers have grown to expect acceptable levels of compliance; and not tolerate deceptive advertising practices. The Federal Trade Commission [FTC] is one of the government agencies responsible for monitoring and policing violators of the public trust in this arena. Blogging and tweeting, on the other hand, […]

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Harvard, Twitter and the Pareto Principle

A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to […]

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Expand your social media exposure with recommendation engines

This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets and Expand your social media with social bookmarking sites. In this post I am simply providing you with a small handful of Useful Recommendation Engines that you and I both, can and should […]

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Expand your social media with social bookmarking sites

This is a follow up to my prior posts: Social Media Networks: Which ones for me? and Expand your social media vertical markets In this post I am simply providing you with a small handful of Excellent Social Bookmarking Sites that you and I both, can and should check out: Social Bookmarking Sites Digg del.icio.us […]

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Expand your social media vertical markets

This is a follow up to my prior post: Social Media Networks: Which ones for me? In that prior post I mention engaging or employing vertical markets, social bookmarking sites, recommendation engines, social shopping networks, horizontal markets, virtual worlds, photo sharing and video sharing networks, mobile networks and if appropriate, international networks. Below, are a […]

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Social Media Networks: Which Ones For Me?

Looking for a place to expand your social media network reach? There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you […]

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Twitter Ad Sites: Who Makes the Money?

There are some brokers on Twitter that will charge an advertiser for exposure on Twitter. Then they find publishers (Twitter users) that will allow the ads or links to be displayed on their respective Twitter page(s). I have seen one or more of these broker sites that do not say what they pay the publishers […]

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