Category Archives : Mobile Media Marketing


Digital Ad Spend UP: Social Media & Mobile Ads DOWN

Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up. The bad news for social media advertising and mobile advertising is that they are falling short of the desired […]

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Harvard, Twitter and the Pareto Principle

A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to […]

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Expand your social media exposure with recommendation engines

This is a follow up to my prior posts: Social Media Networks: Which ones for me?, Expand your social media vertical markets and Expand your social media with social bookmarking sites. In this post I am simply providing you with a small handful of Useful Recommendation Engines that you and I both, can and should […]

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Response to the Nielsen Twitter Quitter Story

The Nielsen Wire initially purported that the about 60% of Twitter users failed to stick around after the first month. Following some feedback from the Twitter community, Nielsen added ancillary websites and applications that feed into Twitter and recompiled their data. What they came up with is that their original numbers were correct. They did […]

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Expand your social media vertical markets

This is a follow up to my prior post: Social Media Networks: Which ones for me? In that prior post I mention engaging or employing vertical markets, social bookmarking sites, recommendation engines, social shopping networks, horizontal markets, virtual worlds, photo sharing and video sharing networks, mobile networks and if appropriate, international networks. Below, are a […]

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Social Media Networks: Which Ones For Me?

Looking for a place to expand your social media network reach? There are numerous social networks where your message(s) can be seen. Visibility is important; however, you want to be visible in the right marketplace. Rather than spending time blasting your message and ads to the wrong market, or to thousands of others whom you […]

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Nielsen NetView: Twitter Posts Enormous Growth

The news is all over the air waves and all over the Internet about the 12% dive in Internet AdSpend for the 1st Qtr of 2009. I even reported on this a couple days ago. What doesn’t get a lot of press though is that Twitter experienced an unbelievably incredible 3,712% growth from April of […]

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Twitter Traffic Machine: Social Media Amway?

What’s up with the Twitter Traffic Machine? I watched the video of the two guys hawking this program. It starts out … two guys in a basement … sounds a lot like the start of the Amway story. (Okay, maybe it’s a sub-level apartment … I don’t know) If you haven’t seen it, picture a […]

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