Marketing Directions Explained…
Directions are more important today than ever before, because the roadmap is continually changing.
Options for marketing my brand, marketing my company and marketing me, are numerous. Which directions will take me where I want to go?”
Social media networks, social network communities, or interactive marketing, may be terms you have heard about … but, may not be using or know much about. A roadmap of websites with content management systems are the ones currently heading in the right direction ahead of the pack. Replacing direct mail, radio or TV, as the most effective means of driving traffic and driving sales, the marketing direction being taken by many successful companies, now includes a strong mix of social media networking and content management systems.
Businesses at the Crossroads: Limited Resources – Time and Money
New business or old; seasoned veteran or newbie in your market, this is a tough time in our economy and every decision you make regarding your business is a critical and tactical one. In today’s economy it is imperative for small businesses to focus on their core competencies. Today, more than ever before, as an entrepreneur or business owner you need to make every dollar count. After all, with double-digit unemployment figures, if your business is not successful, getting a job working for someone else is an unfortunately bleak option.
The fact is that setting up a content management system does take some effort. You will want to customize it to match the look and feel of your brand. Of course, that is only the beginning. It is involved to write blogs and entangle yourself and your business in social networks. It is ongoing. It is not like creating an ad that will run for several weeks. This is interactive marketing. You have to be active and interactive. YouTube is also on the roadmap. You will need to make stops at YouTube and deposit your videos there, too. There is a lot to do and it is not easy to add all this to what you already need to do to run your business. You do not have to follow the directions to engage in interactive marketing, however, you run the very imminent risk of being left behind.
You do not have to go it alone though. What makes sense is to partner with a web design and marketing professional. That way working together as a team, with clear communications we can create an environment where you can position yourself to follow a roadmap with defined solutions to increase your opportunity for long term success.