Digital Ad Spend UP: Social Media & Mobile Ads DOWN

Respondents of a recent online national survey on interactive advertising and digital marketing, reported by Business Wire, indicate email, digital advertising and search are still HOT; and are the reason why digital ad spend is up. The bad news for social media advertising and mobile advertising is that they are falling short of the desired […]

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Harvard, Twitter and the Pareto Principle

A Harvard Business School study, as reported by Reuters, raises a serious question on the value of Twitter for businesses. Relying upon research by Mikolaj Jan Piskorski, results show greater than 50% of Twitter users will tweet less than one time every ten to eleven weeks. Along with that, many have witnessed Twitter struggling to […]

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